2024 Review of E-Commerce Logistics

So many things happened in 2024! This is my list of what I believe are the biggest things that happened in 2024 which had the most significant impact on the industry and might have ramifications in 2025. In reverse order from least to most important...


11. Alibaba scraps Cainiao IPO

What would have been the biggest eCommerce logistics IPO of the year—and in Hong Kong—was set to be the global eCommerce logistics powerhouse Cainiao. However, Alibaba decided to scrap the IPO and instead chose to keep it private, investing a further $3.75 billion into the business.

10. Lineage $4.4 billion IPO

Lineage reminded the world that while D2C eCommerce logistics was popular and cool, the real money is made in specialized logistics like cold-chain and pharma logistics, quietly bringing home the bacon with a $4.4 billion IPO on the Nasdaq.

9. FedEx combines it’s Ground and Express units

While it was announced in 2023, the work of combining FedEx’s Ground and Express units really kicked into high gear in 2024. It’s on this list because of the far-reaching impact this will have in making FedEx leaner and more competitive—positioning it for strength in 2025.

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